Selling in the digital age

Duration : 2x 1/2 day

© AFI par Edgenda inc.

Today's consumer is social. Leveraging social media and the web have become integral to a winning sales strategy. To stand out and succeed, companies and sales professionals must adapt their approach and adopt strategies and techniques that fit into a digital environment.

Audience

Managers, sales professionals

Prerequisites

Although not mandatory, we strongly recommend that you have taken the Building a digital culture.

Objectives

• Understand the principles of social selling
• Understand the buying process and types of interaction in a digital environment;
• Develop your web presence;
• Integrate modern sales strategies and techniques into your process.

Lectures, demonstrations, guided exercises, case study

Contents

The principles of social selling

• Define what social selling is
• Identify the levers and benefits
• Identify measures of success

Establishing a web presence

• Creating your personal brand
  

The buying process of the contemporary consumer

• Understand the 6 steps of the buying process
• Identify the communication channels at each stage of the process
• Recognize the importance of content strategy and maximize the impact of interactions
  

• Identify influencers
• Targeting potential buyers
• Engage in conversation
• Use the right tools to optimize your approach